A main element of Emoticash, is that it involves data collection, which I think often makes people uncomfortable and raises concerns about privacy. It is common knowledge that simple interactions with technology and the internet produce data that is used in a commercial way, often with our permission but without our consideration. Does anyone ever really read the pages of text before checking the box next to ‘I have read the terms and conditions’? I would say that people are quick to moan about invasions of privacy, but when it comes down to it, most people don’t care enough to look into it or act upon it.
In addition, A frequent rebuttal to fears concerning the increasing capabilities of AI is “AI will never be able to have the qualities of a sentient being, such as creative thinking or empathy.” However, the realisation that a machine can learn and comprehend the subtleties of human emotion through facial and vocal analysis, may appear only one step away from empathic AI. Especially if the machine can know whether reactions are genuine, or perhaps be able to recognise emotion more accurately than some humans. This concern and distrust many hinder how quickly Emoticash is taken up and utilised by consumers.