The internet let us share information, but social media has allowed us to truly engage with other people and their creative practices. We can see what everyone’s up to, we can see why they’re doing it and we can see how they’re doing it. We want to know, because why wouldn’t we? What kind of person doesn’t want to learn?
Pre-social media, you did at least have to snoop around online for what you wanted to know, but there are none of the old barriers to information now, which means everyone is up to speed on everyone else all the time – ideas, techniques and styles are shared immediately and then reflected/refracted across the world. How many times have you sent something to a friend only for them to exclaim, “Oh shit, I was JUST about to send you that exact thing!”? It was probably weird the first few times it happened, but now it seems pretty normal, right?