The Anti-Fragile Collective

In January 2020, SUPERIMPOSE’S non-commercial creative platform Services Unknown partnered with University of the Arts London: London College of Fashion to launch a new agenda aimed at enhancing the creative curriculum to demonstrate that learning does not have to exist within four walls.

With the keys to takeover London College of Fashion’s entire Lime Grove Campus, the week closed with a final presentation on the Friday afternoon with over 300 in attendance from industry, press, culture editors and alumni to mark this first ever knowledge exchange. Attendees witnessed first hand a new group of movers and shakers emerging as future agents of change – tapping into their conscious vulnerabilities within today’s turbulent cultural-social-political climate, with an emphasis on positive action.

A sensory exploration and experience into ‘Anti-Fragility’, students from this crash course created a joint manifesto to consciously and collectively communicate their priorities, with the aim of inspiring others to follow suit. Treating the campus as an exhibition space utilising and playing with all types of existing materials and variables, multiple activations played into each other to evoke emotion and energy, surfacing the manifesto through different mediums and art forms with a particular focus on sight, sound and social spaces. By framing future creativity through the lens of collective human emotion, students dedicate a space to channel universally relatable truths, fears, knowns and unknowns.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

Service Unknown
Richard Malone and Bode Win International Woolmark Prize

SHOP IS CLOSED 
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Meet The 10 Finalists For The 2020 International Woolmark Prize
Adidas Originals give V first looks at Fall/Winter 2019 Watch Campaign

TOP 10 FASTEST-GROWING GLOBALLY

Another landmark moment for the agency as Superimpose is recognised in Adweek’s inaugural 100 Fastest Growing Agencies list. 

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

OUTSTANDING WOMEN IN CREATIVE

Strategy Director Jenny Zhang is named in The Drums 30 UNDER 30 for 2019.

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKNOWN article ‘Mirror Culture

Service Unknown