247365 – adidas watches

For Spring/Summer 2019, adidas Originals revamped its timepiece collection with a new range of contemporary and archive-inspired watches. Superimpose was briefed to create a 360 campaign to land these watches in the audiences consciousness.

 

The campaign uses the new generation’s subversion of time to connect the dots between creatives in cities around the world.

Reflecting the non-stop lifestyles of today’s creators, whose fluid defiance of time means every moment is an opportunity to create.

Contrasting daytime and nighttime imagery emphasises the core philosophy of the 247365 campaign – that for the modern creators, there are no deadlines, because creativity never stops.

 

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

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Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

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