adidas originals by Neighbourhood

adidas Originals by Neighborhood is one of the most revered collaborations on the planet. SUPERIMPOSE were briefed with creating an eclectic campaign that celebrates the collaboration’s core inspiration of the traditional Japanese Shinsengumi, whilst making it relevant for today’s audience.

Rejecting the expected approach of shooting the collection’s inspirations with a nostalgic lens, SUPERIMPOSE focused on key traits from the Shinsengumi such as the ‘ride or die’ collective attitude they had for each other and their unique way of fusing eastern and western styles.

Bringing these values into the present and pushing into the future, we showcased what the contemporary Shinsengumi looks like by integrating the diverse mix of styles and race that encapsulate the new generation.

Delivered in a visually striking film that heightens the senses and puts the squad mentality at the forefront of the story, we created an accompanying lookbook that elevated the product from a global perspective



The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.


Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”


Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.


20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown