#donaldglover presents

In 2018, adidas Originals announced a new partnership with Donald Glover, the actor, writer, director, comedian and rapper better known to his fans as Childish Gambino. For his debut release, Glover created a trio of sneakers constructed from off-white canvas intended to be used and abused, depicting well-worn sneakers as symbolic of a life well-lived.

Superimpose acting as Donald’s Creative Agency were briefed to create an immersive, multi-sensual experience for Glover superfans and the LA community, at the heart of Silverlake.

Throughout the day, 150 guests in groups of 10-15 people experienced a guided tour of the mansion. Guests were each seeded a pair of Glover’s sneakers and instructed to put them on at the start of the tour.

The groups were then taken through a series of spaces, each providing a unique sensory experience, anchored by a series of 5 short films inspired by the collection.

Returning to the collection’s theme, the floors of each space was treated with a variety of materials intended to mark, stain and transform each guest’s shoes throughout the day; a red clay soil footpath; a honey-like substance in a room filled with beehives; the paint-splattered floor of an artist’s studio; and finally, an ornate parlour room transformed into an overgrown woodland forest complete with wood chips, moss and dirt.

Closing out the event, a backyard barbecue formed the backdrop of a Q&A session between Glover and his team, with guests encouraged to interact with the natural environment around them.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown