Daniel Arsham, Past adidas originals

In adidas Originals’ first ever artist collaboration with renowned American talent Daniel Arsham, SUPERIMPOSE‘s mission was to bring the art and streetwear worlds together in order to expose the collaborative take on the archive shoe.


Informed by the artist’s enduring fascination with archeology, discovery and ‘found objects’, we distilled this as the core concept driving the campaign strategy and creative. Playing with the notion of internet hacking, we created a digital treasure hunt through ‘found’ content. The campaign centred around an anonymous phone number revealed secret conversations alluding to upcoming film directed by the artist, whilst simultaneously leaking material onto an anonymous online hub as an insight into his creative process.

Through a carefully orchestrated campaign which revealed the project gradually, we kept people guessing until the final reveal.



The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.


Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”


Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.


20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown