Daniel Arsham, Past adidas originals

In adidas Originals’ first ever artist collaboration with renowned American talent Daniel Arsham, SUPERIMPOSE‘s mission was to bring the art and streetwear worlds together in order to expose the collaborative take on the archive shoe.

 

Informed by the artist’s enduring fascination with archeology, discovery and ‘found objects’, we distilled this as the core concept driving the campaign strategy and creative. Playing with the notion of internet hacking, we created a digital treasure hunt through ‘found’ content. The campaign centred around an anonymous phone number revealed secret conversations alluding to upcoming film directed by the artist, whilst simultaneously leaking material onto an anonymous online hub as an insight into his creative process.

Through a carefully orchestrated campaign which revealed the project gradually, we kept people guessing until the final reveal.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

ONLINE STORE NOW LIVE.

Free shipping on all orders over £75. 

 

TOP 10 FASTEST-GROWING GLOBALLY

Another landmark moment for the agency as Superimpose is recognised in Adweek’s inaugural 100 Fastest Growing Agencies list. 

ADIDAS WATCHES FW19

Keep an eye out for our new global campaign rolling out across all channels now.

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

OUTSTANDING WOMEN IN CREATIVE

Strategy Director Jenny Zhang is named in The Drums 30 UNDER 30 for 2019.

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.
Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown