stormzy: Hometown spirit

CONNECTING CREATIVE SPIRIT WITH THE COMMUNITY IT COMES FROM.

In 2018, adidas Originals announced a new partnership with British grime artist Stormzy. SUPERIMPOSE was briefed to craft an overarching story, manifesto and activation for the partnership that would cement Stormzy’s place in the adidas Originals identity in an authentic, credible way.

Our approach turned the lens back on where Stormzy was created – London – celebrating the real people, places and moments that made him who he is today.

Travelling to all four corners of London, SUPERIMPOSE staged surprise drop-ins at community colleges where Stormzy gave specially-curated lectures before inviting every student to an impromptu theatrical performance that same evening.

For the evening performance, four local youth groups were commissioned to create innovative reinterpretations of Stormzy’s hit songs. Each act was unannounced, erupting out of the space through dynamic lighting and bespoke projection content, surprising not only the crowd, but also Stormzy’s himself.

In a series of 10-minute performances, an orchestra, BAME choir, amateur dramatics group and dance collective put their craft to Stormzy’s music, and Stormzy’s music to their craft, interwoven by a spoken word performance which brought the ‘Homegrown Spirit’ concept to life.

Over 800 school kids from across London attended the event, along with guests from community groups including Grenfell activist groups and local boxing clubs. To thank the audience, Stormzy closed out the evening by premiering a brand new song, live, cementing the line that connects the creative spirit of local communities to tomorrow’s homegrown heroes.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

ONLINE STORE NOW LIVE.

Free shipping on all orders over £75. 

 

TOP 10 FASTEST-GROWING GLOBALLY

Another landmark moment for the agency as Superimpose is recognised in Adweek’s inaugural 100 Fastest Growing Agencies list. 

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Keep an eye out for our new global campaign rolling out across all channels now.

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

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STUDIO OF THE YEAR

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Strategy Director Jenny Zhang is named in The Drums 30 UNDER 30 for 2019.

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Read our new series created for D&AD.

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Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

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20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.
Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown