International Woolmark Prize

One of the fashion industry’s most prestigious awards, the International Woolmark Prize is an annual competition in which up-and-coming designers are challenged to find new and innovative uses for 100% merino wool. SUPERIMPOSE was briefed to reinvigorate the IWP logo and art direction in a way that would celebrate the competition as a vanguard of innovation and empowering new talent, as well as creating a traceable identity to be used year-on-year.

Inspired by the IWP‘s role in showcasing new talent and driving progress in the fashion industry, our approach translates the Woolmark logo into a lens through which creativity is magnified, ideas are illuminated and new talents are showcased to the world at large. Mirroring the role of the IWP, the lens acts as a tool revealing finer details, richer colours and deeper imagery behind participant designers’ work.

This approach has since been adapted to all communications around the IWP. SUPERIMPOSE also designed and produced the trophy for the prize, as well as a wrap-up film documenting the judging process and award ceremony for the 2018/19 IWP.

The project’s success has led to the establishment of a long-term relationship with Woolmark. SUPERIMPOSE will continue to roll out content development, art direction and production for IWP, as well as providing creative expertise across other elements of the Woolmark business, such as the Woolmark Performance Challenge.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown