Launching the first piece of work since being named agency of record for the prestigious International Woolmark Prize, SUPERIMPOSE delivered the new campaign for the 2020 finalist announcement.
Building upon a new strategic positioning for the prize, SUPERIMPOSE set out a new creative direction aimed at elevating the brand above its industry competitors and letting each individual personality of the prizes nominees breathe and shine.
A key aim of this years campaign was to authentically land each nominees attitude towards traceability and sustainability. SUPERIMPOSE brought forward this new narrative through avoiding forced interviews in a silo and instead focussing on shared c0mmon goals and the attitude of these innovators coming together in union to represent something larger than themselves.
The campaign soon after launch became the most successful in the history of the prize with an increase of over 300% in terms of engagement from previous years and being picked up by international press from all corners of the industry from Hypebeast to Vogue and Business of Fashion.
The campaign represents the kick-off of a year-long project which will culminate in the upcoming fashion presentation at London Fashion Week in February 2020.
A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER
Richard Malone and Bode Win International Woolmark Prize
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