British Fashion Council briefed SUPERIMPOSE to reinvigorate the branding and campaign creative for London Fashion Week and London Fashion Week Mens – 2 of the biggest events in global fashion.
The 360 campaign features Art and Creative Direction by SUPERIMPOSE. Taking place from January 4th-6th 2020, the London Fashion Week Mens Fall/Winter 2020 presentations saw our bespoke visual identity and branding system for #LFWM rolled out for the first time.
In addition to digital, social media and on-site branding, we produced a dynamic, modular printed programme for the event, featuring presentation times, designer interviews and more.
A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER