London Fashion Week SS20

British Fashion Council briefed SUPERIMPOSE to reinvigorate the branding and campaign creative for London Fashion Week and London Fashion Week Mens – 2 of the biggest events in global fashion.

Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.

The 360 campaign features Art and Creative Direction by SUPERIMPOSE, as well as a Bespoke Identity that utilises an orange, red and gold colour palette  across print, digital, social media, OOH, and in-show branding.

A dynamic, modular printed programme was also produced for the event, featuring presentation times, designer interviews and more. SUPERIMPOSE‘s identity was rolled out across all official LFW venues, including 180 The Strand, and at all LFW London takeover locations.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

ONLINE STORE NOW LIVE.

Free shipping on all orders over £75. 

 

TOP 10 FASTEST-GROWING GLOBALLY

Another landmark moment for the agency as Superimpose is recognised in Adweek’s inaugural 100 Fastest Growing Agencies list. 

ADIDAS WATCHES FW19

Keep an eye out for our new global campaign rolling out across all channels now.

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

OUTSTANDING WOMEN IN CREATIVE

Strategy Director Jenny Zhang is named in The Drums 30 UNDER 30 for 2019.

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.
Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown