A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER
London Fashion Week SS20
British Fashion Council briefed SUPERIMPOSE to reinvigorate the branding and campaign creative for London Fashion Week and London Fashion Week Mens – 2 of the biggest events in global fashion.
Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.
The 360 campaign features Art and Creative Direction by SUPERIMPOSE, as well as a Bespoke Identity that utilises an orange, red and gold colour palette across print, digital, social media, OOH, and in-show branding.
A dynamic, modular printed programme was also produced for the event, featuring presentation times, designer interviews and more. SUPERIMPOSE‘s identity was rolled out across all official LFW venues, including 180 The Strand, and at all LFW London takeover locations.
