British Fashion Council: #lfwm

Organised by the British Fashion Council (BFC), the biannual London Fashion Week, London Fashion Week Men’s and London Fashion Week Festival are 3 of the biggest events on the global fashion calendar.

With the events having risen to global prominence, BFC briefed SUPERIMPOSE to create an invigorated approach for LFW, LFWM and LFWF, establishing a clear language and message for both local and global audiences, placing creative storytelling at the heart of the concept.

SUPERIMPOSE responded with a comprehensive plan covering insight, strategy and comms & creative that leverages London’s reputation for innovation, diversity and constant evolution to reinforce the BFC’s purpose in driving excellence and excitement every season.

SUPERIMPOSE created a universal language that reflects young British fashion designers’ fearless embrace of new technologies and digital media. The result is a synergised ecosystem that places the richness of London’s fashion scene at the forefront and creates true 360 campaigns with clear purpose and impact.

Each of BFC’s platforms is empowered to adapt to the scenario, designer and audience at hand. Channels are given clear and considered purpose, ensuring smart and impactful communications that attract, inform, engage, entertain, educate, or share experiences as required.



The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.


Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”


Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.


20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown