Newcastle at Pharos Festival

A ‘New Age Wellness Centre’ immersing audiences into a multi-sensory anti-hype experience.

Concept – Creative Direction – Spatial Design – Programme Curation – Casting

Concept, design and build of a dual-purpose space which acts firstly as an immersive ‘anti-hype’ festival experience and secondly smartly integrates unreleased product.

SUPERIMPOSE created an immersive concept space sitting at the heart of the Pharos Festival in New Zealand, built from 3 large scale structures and supplemented with local staff provided with scripts to immerse visitors into the center’s narrative.

Built around the idea of a new age Wellness center, this became a refuge for guests to switch off, immerse themselves and reconnect through multi-sensory experiences both before and after the main festival experience.

Sound baths, cosmic humming, truth connection booths and enlightenment exercises in nearby fields helped craft an 360 narrative for guests to be drawn into.

BLUE ROOM

A chamber people were challenged to leave their ego’s at the door. Custom hanging ‘booths’ were built, where visitors stepped inside to be connected to a stranger elsewhere in the room. Removing all visual cues, people let go of their assumptions and connected with new people, revealed secrets and made friends. All visitors were guided by staff to ask questions that explore their sense of self, relationship with time and more.

RED ROOM

An immersive sound bath utilising senses of sight and touch where attendees were encouraged to come lay, switch off and recalibrate their thoughts. Guiding them on this journey was a bespoke 4 hour soundscape by Childish Gambino collaborator Xander Singh commissioned especially for the project.

RECEPTION

In the middle of the space was a desensitised white space where attendees were first immersed into the Newcastle narrative through scripted interactions with ‘Maori’ elders.

This is where the first ever reveal of the adidas Originals x Childish Gambino product was revealed. Integrated into the flooring, each shoe was housed in a scene tying back to a upcoming narrative and placing the product directly into nature.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown