A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER
NYC pop-off store, palace x adidas originals
adidas Originals teamed up with cult British brand Palace Skateboards for a collaborative clothing collection. SUPERIMPOSE were asked to devise the concept for a pop-up retail store in New York’s Soho district to mark the collection’s release.
Subtle design aspects suggested adidas’ iconic three-stripes motif whilst a set-up of projectors and CRT televisions replicated Palace’s lo-fi VHS aesthetic.
