NYC pop-off store, palace x adidas originals

adidas Originals teamed up with cult British brand Palace Skateboards for a collaborative clothing collection. SUPERIMPOSE were asked to devise the concept for a pop-up retail store in New York’s Soho district to mark the collection’s release.

Subtle design aspects suggested adidas’ iconic three-stripes motif whilst a set-up of projectors and CRT televisions replicated Palace’s lo-fi VHS aesthetic.

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A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

adidas Sports Eyewear SS20
TOMMY HILFIGER – HILFIGER COLLECTION REPOSITIONING & CREATIVE DIRECTION SS20
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The Anti-Fragile Collective
International Woolmark Prize 2020
Richard Malone and Bode Win International Woolmark Prize
adidas Originals Eyewear SS20

SHOP IS CLOSED 
The SUPERIMPOSE team are following guidelines to work remotely during this time and orders cannot currently be fulfilled. Thanks for your patience and wishing all of our customers, friends and family well. We’ll be back!

London Fashion Week Mens FW20
IWP2020 Finalist Announcement
Meet The 10 Finalists For The 2020 International Woolmark Prize
247365 – adidas Watches FW19
Adidas Originals give V first looks at Fall/Winter 2019 Watch Campaign
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Perma-Flux: A New State Of Mind
London Fashion Week SS20

TOP 10 FASTEST-GROWING GLOBALLY

Another landmark moment for the agency as Superimpose is recognised in Adweek’s inaugural 100 Fastest Growing Agencies list. 

ZALANDO: SNEAKERNET FW19
British Fashion Council: #lfwm
#donaldglover presents
“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

United by Tfl, told by originals
Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

OUTSTANDING WOMEN IN CREATIVE

Strategy Director Jenny Zhang is named in The Drums 30 UNDER 30 for 2019.

What is the future of creativity?

Read our new series created for D&AD.

ZALANDO: SNEAKERNET
Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

stormzy: Homegrown spirit
A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

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Studio Reports ‘Inertia’
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Summer Party 2018
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Perspectives 001 Post-Truth

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKNOWN article ‘Mirror Culture‘

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