adidas Originals teamed up with cult British brand Palace Skateboards for a collaborative clothing collection. SUPERIMPOSE were asked to devise the concept for a pop-up retail store in New York’s Soho district to mark the collection’s release.
Subtle design aspects suggested adidas’ iconic three-stripes motif whilst a set-up of projectors and CRT televisions replicated Palace’s lo-fi VHS aesthetic.
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A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER
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Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.