parley x adidas originals

In adidas Originals first collaboration with Parley, an organisation where creators, thinkers and leaders raise awareness for our oceans, SUPERIMPOSE were tasked to deliver core creative and communications materials in order to generate meaningful conversation driven by the product release.

Stepping away from the stale approach of preaching through statistics and predictions, we focused the message on bridging the divergence between concrete and ocean and talking in a language that resonated with the adidas consumer. Youthful, creative and passionate.

Commissioning a spoken word artist to create a powerful call to action, this would serve as the backbone of the campaign narrative. With supporting mixed media heroing the product through films, social content and impactful imagery, we showcased the adidas Originals lifestyle and the eco-innovation message in an integrated form making a serious topic relevant and engaging.

Championing emerging talent across all disciplines, we identified and collaborated with a handful of international creatives passionate about sustainability and oceans to interpret the campaign message artistically. They generated a series of original works that tied with the call to action statements to reinforce the message. The original works took centre stage alongside a custom built installation at Frieze Art Fair in London, also released as a digital zine on adidas.com

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown