A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER
Pusha T Short Film, adidas originals
CELEBRATING THE CORNERSTONE OF
EVERY COMMUNITY
For the release, SUPERIMPOSE created a 360 campaign, as well as a visual identity rolled out across retail and social media. The crux of the campaign being a hard-hitting film, blending documentary and scripted footage to celebrate the cultural legacy of the bodega as a central hub of the community.
Showcasing the different people that walk through the bodega’s doors every day, and letting them tell their own stories, ‘Bodega Babies’ culminates as a tribute to a place where friends, family, neighbors and rivals interact and inspire, and where legends are made every day.
