Rainbow Capsule Collection, Burberry

Ideation and creative direction for an online experience with standout visual imagery to elevate the new Burberry Rainbow Capsule Collection. Conveying the product in a brave, bold and futuristic way that speaks out to a younger audience.

With noise surrounding the drop of every Burberry collection, SUPERIMPOSE decided to take the creative in a new direction most luxury brands shy away from. We created visual content to live in a virtual time capsule – a space to revisit, experience the clothing, memories and energy that came with it.

Producing a shoot packed with personality, energy and youthfulness, we then ripped up the rule book of how to showcase premium product by collaging the visuals together in various patterns and textures to create looks that stand out from the crowd.

Going a step further, we developed a bank of 3D assets that showcased the Burberry patterns in a distinct way using rotating fruits and impactful slogans. Another layer was added by creating eye-catching GIFS that combined brand patterns, model movements and 3D assets.

These visuals then layered together into a unique 3D interactive experience that mimicked the the experience of a time capsule in the future – launching a showpiece for Burberry that injected the brand into new audiences through a refreshing new route.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown