Stan Smith “Stan’s Back” & “For Every Court” adidas originals
360 campaign for the FW14 ‘Stan is Back’ global release of the adidas Originals Stan Smith. The Stan Smith’s original white leather upper and green heel-tab is a globally recognised icon of adidas Originals.
Billboard campaigns demonstrated the Stan Smith takeover through dominating large-scale advertising, accompanied by a ‘Stan’s Back’ viral poster campaign.
Shoe boxes and packaging materials were rendered in Stan Smith colours with visual references to the shoe’s perforated three-stripes and signature tongue graphic. Custom models with personalised tongue graphics
A unified visual identity was applied across social media channels, led by the ‘Stan’s Back’ tagline and accompanying #StanSmith hashtag.
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