Stan Smith “Stan’s Back” & “For Every Court” adidas originals

360 campaign for the FW14 ‘Stan is Back’ global release of the adidas Originals Stan Smith. The Stan Smith’s original white leather upper and green heel-tab is a globally recognised icon of adidas Originals.

Billboard campaigns demonstrated the Stan Smith takeover through dominating large-scale advertising, accompanied by a ‘Stan’s Back’ viral poster campaign.

Shoe boxes and packaging materials were rendered in Stan Smith colours with visual references to the shoe’s perforated three-stripes and signature tongue graphic. Custom models with personalised tongue graphics

A unified visual identity was applied across social media channels, led by the ‘Stan’s Back’ tagline and accompanying #StanSmith hashtag.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown