United by Tfl, told by originals

CONVERGING THE STORY OF LONDON’S CREATIVITY BOTH ABOVE AND BELOW GROUND. TO CELEBRATE THE HEARTBEAT THAT KEEPS LONDON MOVING. 

In 2018, adidas Originals and Transport for London collaborated on a series of exclusive footwear releases. Comprising 14 products, the series celebrates the vital role the London Underground serves for the UK capital, and commemorates a number of milestones including the 15th anniversary of the Oyster Card, the 130th anniversary of the Northern Line, and the upcoming opening of the new Elizabeth Line. In 2018, adidas Originals and Transport for London collaborated on a series of exclusive footwear releases.

SUPERIMPOSE was briefed to disrupt the marketplace and bring adidas Originals biggest ever product partnership to life within the global key city of London, delivering a 360 visual campaign.

Define an overarching story, manifesto, insights and visual direction that connect the TFL partnership, product and adidas Originals, authentically.

Combining environmental photography with in-situ lookbook photography, the campaign connects the product with its source material, combining black & white photography with contrasting colors in the Underground’s iconic palette, telling each shoe’s story in a way that is instantly recognisable to the Underground’s 5 million daily passengers.

CELEBRATING FUTURE PIONEERS

Casting real Londoners, the campaign featured a diverse mix of females all of which are striving to become pioneers in their fields from an Aerospace Buyer to a Trainee Doctor, this campaign celebrated the future pioneers creating in their own lane.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown