For Fall/Winter 2019, European online fashion retailer Zalando launched a campaign to market its denim product offer. SUPERIMPOSE was briefed to create the campaign, which would be rolled out across print, OOH, digital and social media.
Considerate of the universality of denim and Zalando’s broad, diverse customer base, our approach presents Zalando as the platform that empowers self-expression by encouraging customers to be themselves.
Campaign photography uses twin models styled in seasonal trends such as ’90s’, ‘smasual’ and ‘layers’. One model assumes a traditional pose, wile the other ‘acts out’ and breaks the mould, showcasingZalando’s product offer whether customers are seeking for a familiar style or something new.
Campaign messaging reinforced the core message; that everyone has their own unique style, and Zalando is the brand that helps you to express yourself, whether you want something tried and tested, or unexpected.