Zalando: Denim unpredictable like you.

CELEBRATING YOUR UNIQUE STYLE

For Fall/Winter 2019, European online fashion retailer Zalando launched a campaign to market its denim product offer. SUPERIMPOSE was briefed to create the campaign, which would be rolled out across print, OOH, digital and social media.

Considerate of the universality of denim and Zalando’s broad, diverse customer base, our approach presents Zalando as the platform that empowers self-expression by encouraging customers to be themselves.

Campaign photography uses twin models styled in seasonal trends such as ’90s’, ‘smasual’ and ‘layers’. One model assumes a traditional pose, wile the other ‘acts out’ and breaks the mould, showcasing Zalando’s product offer whether customers are seeking for a familiar style or something new.

Campaign messaging reinforced the core message; that everyone has their own unique style, and Zalando is the brand that helps you to express yourself, whether you want something tried and tested, or unexpected.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

Service Unknown
Service Unknown

Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

Service Unknown