ZALANDO: SNEAKERNET FW19

SUPERIMPOSE was briefed to create the Fall/Winter 2019 campaign for Zalando’s online sneaker store. The objective was to increase the European ecommerce site’s share in the rapidly growing online sneaker market.

For Spring/Summer 2019, SUPERIMPOSE rendered the Zalando webstore as a futuristic retail space known as the ‘Sneakernet’, translating Zalando’s online presence into a quasi-physical space between the real world and the digital world.

For Fall/Winter 2019, SUPERIMPOSE expanded this concept through new approaches to visual direction and storytelling, as well as a seasonal strapline that speaks to Zalando’s positioning between online retail and “real life” sneaker culture – ‘Log in and lace up’.

Picking up from the previous campaign, visuals are immersive and expansive, speaking and thinking of the Sneakernet as a fully-fledged retail experience. Visuals place models and product into glossy, science-fiction environments, while copy using simple language and an informal tone takes inspiration from mid-twentieth century advertising vernacular to create a utopian vision of the future of sneaker shopping.

A NEW WORLD CREATIVE AGENCY CHALLENGING BRANDS TO GO FURTHER

 

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Richard Malone and Bode Win International Woolmark Prize

SHOP IS CLOSED 
The SUPERIMPOSE team are following guidelines to work remotely during this time and orders cannot currently be fulfilled. Thanks for your patience and wishing all of our customers, friends and family well. We’ll be back!

Meet The 10 Finalists For The 2020 International Woolmark Prize
Adidas Originals give V first looks at Fall/Winter 2019 Watch Campaign

TOP 10 FASTEST-GROWING GLOBALLY

Another landmark moment for the agency as Superimpose is recognised in Adweek’s inaugural 100 Fastest Growing Agencies list. 

ACCESSIBILITY IS KEY

Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”

STUDIO OF THE YEAR

Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

OUTSTANDING WOMEN IN CREATIVE

Strategy Director Jenny Zhang is named in The Drums 30 UNDER 30 for 2019.

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.

 

20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

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Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKNOWN article ‘Mirror Culture

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