Zalando commissioned SUPERIMPOSE for a campaign promoting their online sneaker store, with the objective of establishing the European ecommerce site as a first destination authority for young sneaker consumers.

Informed by the rapid growth of sneaker culture in online shopping, social media and digital platforms as well as in real life, the campaign unites physical and digital realms through The Sneakernet; a futuristic virtual environment that subverts and reimagines the conventions of brick and mortar retail.

Through campaign visuals, styling, make-up, copy and social media strategy, The Sneakernet unites sneaker culture’s digital and physical worlds, transforming the Zalando online shopping experience into a new reality.

Specific elements reimagine familiar concepts in new, hyper-futuristic forms. The phenomenon of lining up for sneaker releases becomes the ‘hyperqueue’, where everyone is always front of the line.

The ‘infinity stockroom’ defies traditional retail’s physical limitations, ensuring your shoe size is always in stock. References to blogging, social media and ‘on-foot’ photography emphasise the symbiotic relationship between digital and physical interaction for modern sneaker shoppers.



The British Fashion Council (BFC) has appointed London and LA-based agency, Superimpose, as its new creative and strategic partner.


Last week we sat down with Business of Fashion to discuss the future of Fashion Weeks, shift media landscapes and how we plan to change the future of LFW communication.

“A lot of people treat shoes like a kind of currency. They buy them and treat them like Beanie Babies”


Creative Review selects Superimpose as a ‘Studio of the year’ for The Annual 2019.

Creative agency Superimpose has teamed up with Adidas Originals for a new campaign with Transport for London (TFL).

What is the future of creativity?

Read our new series created for D&AD.

Zalando is not just experimenting with an eye-catching virtual aesthetic, but is making hype culture accessible to all.

Stay up to date with our latest work and experiments through @SUPERIMPOSE.GLOBAL 📲

A celebration of real London moments, showcasing the people, places and performances which make the city what it is.

Highsnobiety came by the new (now old) studio to talk about how rejecting being labelled simply an ‘advertising’ agency.


20 minutes spare? Watch our #NICERTUESDAYS lecture with It’s Nice That.

Creativity never stops. It runs restlessly, relentlessly, chasing ideas, dreams, hopes.

Our full #SERVICESUNKNOWN x Browns capsule collection is dropping very soon.

Glimpse a teaser of whats to come here.

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Everyone’s in the same place, moving at the same pace. Read as we sit down to discuss our #SERVICESUNKOWN article ‘Mirror Culture

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